How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 04:15
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Price
Stefon Diggs won’t discuss the contents of his bag on the boat - NBC Sports
Good marketing is doing this well.
Product
Place
The One Habit an Oncologist Recommends Everyone Add by Age 40 - Eat This Not That
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Processes
‘Stronger’ and ‘On Muscle’: What Goes to Work When We Work Out - WSJ